Calculating Your Asking Price


The best answer is get help from a real estate professional. But, if you only have a few minutes for a video, here are five points to consider.

1. Start With Measurement Learn the average per-square-foot price for recent sales in your neighborhood. That will not set your final price, but it is a baseline buyers will use.

2. Get Comparisons Ask for Comparative Market Analysis – comps – from several agents. Go through each comp with each agent to understand both competitive homes on the market AND each agents potential approach to yours.

3. Market Research. Do your own! – not just online, but in person. That will help you understand your market conditions and the buyers perspective realistically. Markets get hot and cold, up and down, and yours defines the sales envelope for your home.

4. Consider All Terms Price isnt all there is to a sale. Can you close faster? Finance or lease-option the sale yourself? Cover some closing costs? Your flexibility can make sales leverage.

5. It is Not Personal. The hardest tip of all. Most people are emotional about their home. Pricing, in the long run, is going to logical. Theyre buying your house,not your home & memories. Find a real estate professional you like and trustand let them help you through the process.


The Assal Team – Proud Supporter of Team Dan the Man & Super Serge – Annual Light the Night Walk

In 2009 I met the Vidal’s, in another blog I might tell how, all I can say now is that I Love them… and I can assure you that you will end up Loving them too, but for now is all about the Light the Night Walk and the most important reason … the donation.

Daniel AKA Dan (Son), in February 2009 was diagnosed with NLPHL, Hodgkins Lymphoma, in April 22nd 2009 Dan started chemotherapy, in September 11th 2009 Dan was declared in complete remission we all were happy …

In July 27th 2011 Sergio (Dad) AKA Serge was diagnosed with Mixed Cellularity, Hodgkins Lymphoma, in August 22nd 2011 Sergio started chemotherapy and in March 21st 2012 Sergio was declared in complete remission.

From Left to Right - Serge (Dad) & Dan (Son)
From Left to Right – Serge (Dad) & Dan (Son)

Today both Son and Dad are two healthy Vidal’s

Their family has been blessed to have the support of their friends, and even friends of our friends over the past several years. Together, the team has raised over $67,000 towards finding a cure.

You are helping us make a difference.

But we’re not done yet.

As Dan and Serge have been blessed with remission, it remains important for us to ensure others continue to have that same fighting chance.

Funds from the Leukemia & Lymphoma Society’s Light The Night Walk saves lives. Without your help LLS could not provide these lifesaving treatments. Every year, loved-ones, supporters, caregivers, patients, and survivors form teams (like ours) and millions more contribute by donating at local retail outlets. These efforts culminate in inspirational, memorable evening walks in over two hundred communities each fall across the country.

Today, we ask you to join our team’s effort by making a quick and secure tax-deductible donation here.

Thank you for your support.George Assal PA

Light The Night Walk: Taking Steps Towards Cures

Light The Night Walk: Taking Steps Towards Cures

I’m raising money for a very important cause, through The Leukemia & Lymphoma Society’s Light The Night Walk:  finding better treatments and cures for blood cancers so patients can live better, longer lives.

I’m asking you to help by making a tax-deductible contribution!

You will receive an email confirmation of your donation as soon as it is made. I thank you in advance for your support which will make a difference in the lives of thousands of patients battling blood cancers.

I really appreciate your generosity!!

Thank you,


P.S. Please forward this email to as many people as you can to encourage them to donate as well!


If you are considering buying, selling or renting, in Brickell, Coconut Grove, Downtown, Coral Gables, Pinecrest, Palmetto Bay, South Miami, Doral,  please feel free to contact me.

George R. Assal
Broker-Associate® | BBF Member | Property Manager |REO & Short Sale Specialist|English- Español
EWM Realtors® | A Home Services of America Company | An Affiliate of Berkshire Hathaway
Brickell Office | 901 S. Miami Avenue, Suite 215 | Miami, FL 33130
C: 786.554.8063|O: 305.329.7635|F: 888.240.5507|  |