Calculating Your Asking Price


The best answer is get help from a real estate professional. But, if you only have a few minutes for a video, here are five points to consider.

1. Start With Measurement Learn the average per-square-foot price for recent sales in your neighborhood. That will not set your final price, but it is a baseline buyers will use.

2. Get Comparisons Ask for Comparative Market Analysis – comps – from several agents. Go through each comp with each agent to understand both competitive homes on the market AND each agents potential approach to yours.

3. Market Research. Do your own! – not just online, but in person. That will help you understand your market conditions and the buyers perspective realistically. Markets get hot and cold, up and down, and yours defines the sales envelope for your home.

4. Consider All Terms Price isnt all there is to a sale. Can you close faster? Finance or lease-option the sale yourself? Cover some closing costs? Your flexibility can make sales leverage.

5. It is Not Personal. The hardest tip of all. Most people are emotional about their home. Pricing, in the long run, is going to logical. Theyre buying your house,not your home & memories. Find a real estate professional you like and trustand let them help you through the process.


400 Sunny Isles – Lifestyle


. – Designed by renowned Architect Chad Oppenheim

. – Working drawings by Architect of Record Kobi Karp

. – A waterfront haven, stretching an expansive 640 feet directly on Biscayne Bay

. – Two impressive 20-story glass towers with a total of 230 units, each with direct bay, ocean, and park views

. – An open-air arrival courtyard designed by Urbanica Group boasting exotic woods, greenery and serene water features




. – Full-time concierge

. – 24-hour complimentary valet parking

. – 24-hour attended and camera-monitored security in select areas powered by the latest surveillance equipment

. – Business center and multi-purpose media and meeting room

. – Party and entertainment areas

. – Secure undercover garage with assigned parking

. – Bike and Jet Ski storage available




. – Private marina with dry and wet dock slips available

. – Marina fully-equipped and serviced with special marine concierge program

. – Immediate access to the Intracoastal Waterway with Atlantic Ocean access just minutes away

. – Fractional yacht ownership offered

. – Boat rentals available




. – Co-ed and private spa with saunas, steam room, and Jacuzzis with distinct temperatures in a relaxing waterfall atmosphere

. – A unique Rejuvenation Center offering the latest techniques in relaxation and beauty treatments available

. – Bay front, state-of-the-art fitness center with aerobic/yoga room, offering the latest in both traditional and cutting-edge exercise equipment




. – The Sandbox, a proposed yacht and beach-style club bistro with a relaxed lounge atmosphere overlooking the bay and marina




I’m a local Real Estate Agent in Miami, I’ve been very successful in finding the right property for my buyers and getting homes sold . Let’s talk as soon as possible, you can reach me at 786.554.8063 or send me an you can also visit



If you are considering buying, selling or renting, in Brickell, Coconut Grove, Downtown, Coral Gables, Pinecrest, Palmetto Bay, South Miami, Doral,  please feel free to contact me.

George R. Assal
Broker-Associate® | BBF Member | Property Manager |REO & Short Sale Specialist|English- Español
EWM Realtors® | A Home Services of America Company | An Affiliate of Berkshire Hathaway
Brickell Office | 901 S. Miami Avenue, Suite 215 | Miami, FL 33130
C: 786.554.8063|O: 305.329.7635|F: 888.240.5507|  |